Case Study · SEO
Othisis MedTech
Growing organic visibility for an AI medical-scribe platform in the US healthtech market.
About the client
Othisis MedTech is a healthcare technology company behind an ambient AI medical scribe and PDF summariser built for doctors and clinics. The platform listens to patient visits, digests historical records, and turns everything into one clear, traceable clinical note — helping physicians save several hours a week on documentation.
Built around trust, traceability, and HIPAA-compliant security, Othisis is available as a web app, iOS and Android apps, and a Chrome extension. It competes in a fast-moving, crowded category against a long list of well-funded AI-scribe products.
The goal
Stand out in an intensely competitive niche and capture high-intent search traffic from clinicians actively evaluating AI medical-scribe tools — without a large paid-advertising budget.
What we did
We built and executed an organic search strategy focused on the terms clinicians actually search when comparing documentation tools:
Keyword strategy targeting high-intent terms such as "AI medical scribe", "ambient AI scribe", and "clinical documentation"
On-page SEO across the site — optimised titles, meta descriptions, headings, and internal linking
Technical SEO — crawlability, indexing, XML sitemap, and structured data
A programmatic set of comparison pages (Othisis vs. competing scribes) to capture bottom-of-funnel search intent
Ongoing blog and content optimisation to build topical authority in the medical-AI space
The outcome
A structured, search-optimised web presence that positions Othisis to compete for organic visibility against established players in the AI-scribe market, with a scalable content framework built to keep growing over time.
This project was delivered through our SEO services in Dubai. Explore more results in our portfolio.
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